News Release

Epson Enhances MERCEDES AMG PETRONAS Guest Experience with Augmented Reality

- Epson's Moverio smart glass technology brings alive the rich narratives in the team's trackside environment -

Guests enjoy the garage tour experience using Epson Moverio and augmented reality.

- BRACKLEY, United Kingdom, and, TOKYO, Japan, March 23, 2016 -

Guests of the reigning Formula One World Champions, the MERCEDES AMG PETRONAS Formula One Team, enjoyed more than just a winning start to the 2016 season courtesy of team partner, Epson, who introduced their Moverio smart glass technology to the Albert Park race weekend to bring alive a rich seam of narrative with their unique augmented reality eyewear.

A highlight for the more than 100 guests that enjoyed the weekend hospitality experience in Melbourne was a full Formula One induction at the nerve-centre of the team's operation, the race garages. Traditionally guests have enjoyed a show and tell tour through the various functional areas where race car sub-assemblies are prepared, where data analysts track car performance and the team mechanics wait in readiness for impending pit stops.

The introduction of Epson's Moverio smart glass technology in Australia enabled this moving experience to be augmented by a wide range of user-selected, contextual content, from video technology explainers to live social media feeds and driver statistics all in big-screen format directly in front of the wearers' eyes.

The Epson eyewear technology allows users to view their surroundings while projected material is overlaid on the lenses of the glasses, enabling the anatomy of a pit stop to be displayed to guests in slow motion or the race day roles of engineering staff on the pitwall to be explained. Motion sensors in the Moverio BT-200 allowed the wearers to gesture call preferred content as well as contextual material, such as seeing under the skin of the Mercedes Hybrid F1 W07 race car and its revolutionary Power Unit in a captivating and compelling fashion.

Mr. Cameron Arnold, a guest who experienced the Moverio tour commented that it was 'absolutely compelling,' 'rich and informative' and a 'whole new visual experience.'

After its successful debut in Melbourne, the Moverio garage tour will be a regular feature of the MERCEDES AMG PETRONAS experience for the team's VIP guests at all remaining 20 races this season from Montreal to Monaco.

Learn more about how the MERCEDES AMG PETRONAS Formula One Team enhances its guest experience using Epson Moverio and augmented reality.

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About Epson
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 72,000 employees in 93 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

The MERCEDES AMG PETRONAS Formula One Team are the reigning FIA Formula One World Champions, with operations headquartered at two technology campuses in the UK. The race team, owned by Daimler AG and shareholders Toto Wolff and Niki Lauda, is based in Brackley, Northants. The team's engines are designed and built by Mercedes AMG High Performance Powertrains in nearby Brixworth.

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