Exceed Your Vision

Global Tagline

Exceed Your Vision

The global tagline "Exceed Your Vision" expresses Epson's brand promise to customers in a concise, accessible way.

Brand Positioning Statement

Epson moves you in a powerful way.
And we do this through our commitment to
developing technology that inspires and
empowers people all over the world.

The positioning statement encapsulates what is unique about Epson: Our desire to "inspire" creativity and our ambition to "empower" people globally so they can achieve their goals using Epson's technology.

Epson Values

As Epson employees,
we always strive to exceed our own vision,
and to produce results that bring surprise and delight
to our customers.

The statement indicates the type of conduct expected of Epson employees so that they may deliver the value Epson will deliver to society. It is used along with the Management Philosophy to guide their day-to-day conduct.

Our Aspirational Goal

Achieving sustainability and enriching communities

We at Epson will sincerely tackle environmental problems and other societal issues that are becoming apparent around the world in order to achieve sustainable communities.
As business activities and lifestyles change, Epson believes that the enrichment of lives will gain in importance alongside the pursuit of material wealth. This belief is reflected by the aspirational goal that we have set and will pursue into the future.

VISIONS Brand Video

Since the Epson brand was created in 1975, Epson products and services have earned a loyal following around the world.
Every Epson product has a story to tell, a story about contributing to people's lives or work or helping them to fulfill their hopes and dreams; that is, their visions. We created a video to explore the relationship between Epson and the visions pursued by customers and communities.


Constancy and Change

Hinomaru Jozo Co., Ltd. is a saké brewery located in Akita Prefecture, Japan. Blessed with a local abundance of brewer's rice and groundwater from Mt. Kurikoma in the Ōu mountain range, Hinomaru Jozo has maintained the traditions and culture of saké brewing for centuries.

The brewery creates the saké with tender care and insists that it is beautifully presented when it is released into the world. Epson's SurePress digital label press is helping TrustSeal Incorporated to support Hinomaru Jozo by producing labels that capture the powerful feelings and commitment that go into making the saké.

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