Communication

Approach

Communication serves as a vital bridge that connects Epson to its various stakeholders, including customers, shareholders, investors, governments, communities, NGOs and NPOs, media outlets, suppliers, students, and employees. Epson provides accurate, unbiased information to all stakeholders in accordance with the Epson Group Communications Regulation. In addition to upholding public order, decency, and morality and maintaining neutrality, Epson refrains from discrimination in any form, including but not limited to discrimination based on gender, age, national origin, ethnicity, race, religion, or social standing. Our communications respect the individual and cultural diversity and aim to earn the trust of people throughout the world.

Epson practices both marketing communication (conveying the value of our brand, products, and services) and corporate communication (conveying the value of Epson itself). In both cases, as an open, progressive company, Epson communicates through the mass media and directly to stakeholders to ensure the timely delivery of information on our activities and initiatives, even if it is of a negative nature.


Event Sponsorship and Exhibition

Co-Sponsor and Exhibitor at the 2020 Sustainable Brands International Conference in Yokohama*1

Epson, which co-sponsored the 2019 Sustainable Brands International Conference in Tokyo, this year served as a co-sponsor of the 2020 Sustainable Brands International Conference in Yokohama, which ran from February 19-20.

At a plenary session at the event, President Yasunori Ogawa (then Managing Executive Officer, CTO), took the stage for a panel discussion on innovating to solve social issues. Ogawa said, “We are a technology company, and there was a time when we made technology development a priority and pursued a product-out approach. Those days are gone. Today, we first develop a clear vision of the world as we wish it to be and then work backwards to develop technology to achieve that vision. With this approach, it is extremely important to identify how to solve social issues.” In wrapping up the panel discussion, he stated that there is a limit to what one company can do and that open innovation with outside partners will become even more important in the future.

At the Epson booth, we showcased Epson’s value proposition for solving social issues by demonstrating the operation of a PaperLab, which can reproduce new paper on the spot from used copy paper, and the use of projectors to create a remote office and remote classroom.

*1 Sustainable Brands conferences are among the world’s largest conferences on the subject of sustainability. Sustainable Brands was launched in 2006 in the United States under the shared recognition that embedding the idea of sustainability in business strategies is essential for enhancing corporate competitiveness and brand value. In the 2019 fiscal year, SB conferences were held in 14 cities in 13 nations.

Yasunori Ogawa on the stage for the CTO panel discussion
at the plenary session
An Epson employee explaining to people in the education field the value proposition for a remote classroom