Dialogue with the Media
Epson Innovation Days in Beijing
In April 2018, Epson (China) Co., Ltd. (ECC) held its fourth annual Epson Innovation Days (EID) event, for four days in Beijing. Targeting key stakeholders such as business partners and media, EID 2018 explained how Epson seeks to balance economic growth with environmental conservation, showcased the latest in Epson technologies and products, and explained Epson’s strategy to become an indispensable company both in China and the rest of the world.
ECC believes in working with the media to communicate the latest information about the company to stakeholders throughout China. EID plays an essential role in this process, with the media day attended by 230 journalists from all over China. The journalists, many of which specialized in business and IT, were also given the opportunity to listen to strategy presentations by Minoru Usui and Akihiro Fukaishi, presidents of Seiko Epson and Epson China , to experience Epson products and technologies at first hand, and interview Epson management.
Students and Educators
Twice every year, Epson offers internships for college students studying design who wish to learn under designers who are actually working in industry. Interns in the February 2018 program were given the task of coming up with designs that reflect trends among people in their 20s. The program was also designed to give the interns a unique chance to experience the art of manufacturing by assembling a wristwatch movement under the tutelage of a Contemporary Master Craftsman*1. Interns provided feedback on their experience, with some commenting that it was good to hear from working designers about their approach to design and about what it is like to work in a company.
*1 A technician recognized by the Minister of Health, Labour and Welfare for outstanding skills.
Monozukuri (Manufacturing) Museum
The Monozukuri Museum within Seiko Epson's Head Office is a space with exhibits of historically significant documents and milestone products that the company has developed, manufactured, and sold since its founding.
The museum consists of a history area where exhibits illustrate Epson's history and an experience area that mainly shows products from Epson's four innovation areas: inkjet, visual communications, wearables, and robotics.
Products on display in the history area show off Epson's history of monozukuri and include the world's first analog quartz watch along with the EP-101, the world's first ultra-compact electronic printer from which the Epson brand got its name. In the experience area, visitors can experience products representative of each of the four innovation areas. They can, for example, enjoy 3D images created by smart glasses and projectors.