Value Creation Strategy

Visual Innovation

  • 4. Quality Education
  • 7. Affordable and Clean Energy
  • 8. Decent Work and Economic Growth
  • 9. Industry, Innovation and Infrastructure
  • 12. Responsible Consumption and Production
  • 17. Partnerships for the Goals


Refine original microdisplay and projection technologies, and create outstanding visual experiences and a natural visual communications environment for every aspect of business and lifestyles.

Keijiro Naito
Executive Officer
Chief Operating Officer, Visual Products Operations Division

The projector market is shrinking under pressure from growth in sales of large LCD monitors and other flat panel displays, yet the total display device market continues to grow. The amount of time people spend looking at images is rapidly increasing. Moreover, with the advance of globalization, individuals in remote locations are now communicating naturally with one another via video.
Communications that effectively use pictures, video, and other forms of visual information are, I think, only going to see more growth. Advances in technology are making it possible to render all kinds of images and provide memorable visual experiences.
We will respond to these changes by identifying customer needs and developing products that meet those needs.

Global Market Share*1 (Unit Volume)

Global Market Share (Unit Volume)

* Source: Futuresource Consulting Ltd.
*1 Share among 500-lumen class projectors and higher

Value Creation

  • Deliver amazing visual experiences and enrich communication through ubiquitous imaging.
  • Use high-quality images to enrich lives and enhance customer productivity.
  • Use realistic augmented reality (AR) to reduce environmental impacts associated with travel and transport.

Phase 1 Review

We continued to expand our market share by launching strong products, such as high-brightness laser projectors, and strong services, and maintained our grip on the top share in the global market. We sought to create a new market by launching accent lighting projectors for new spatial design applications. In smart glasses, we launched new products with silicon OLED screens but did not achieve substantial growth.

Phase 1 Achievements

  • Expanded share with strong products and services
  • Increased our market presence by launching high-brightness laser projectors
  • Launched accent lighting projectors for the spatial design market

Projector Usage Example
Epson, serving as a projection partner, sponsors a magical show titled “teamLab Borderless” at the Mori Building Digital Art Museum.

EPSON teamLab Borderless Introductory video

Smart Glasses
  • Launched new products equipped with silicon OLEDs

Smart Glasses Usage Example
Smart glasses were introduced for hearing-impaired visitors to the National Theatre in London.

Epson 25
Phase 2 Mid-Range
Business Plan

  • Increase our market presence with laser projectors
  • Create new markets through open innovation and by proposing new uses

We will further solidify our position as the global leader in projectors by creating laser light source engine platforms to efficiently expand and upgrade our lineup, by enhancing our market presence, and by pioneering new markets.
In smart glasses we will continuously advance our OLED and optical technologies to boost customer value. We will also start providing optical engines to and collaborating with third parties to further expand the business.


Leverage laser to expand into new areas

Laser projectors produce bright, vivid images, have a long-lasting light source, and can be installed in any orientation. Epson will accelerate business growth in the high-brightness segment by evolving laser light source engine platforms to efficiently expand and upgrade the product lineup.
To get people to casually enjoy big-screen entertainment at home, we will expand and upgrade our lineup of compact models and ultra-short throw models, giving them attractive designs that blend into the home interior.
We will also highlight the advantages of projectors to create demand for accent lighting projectors in stores, restaurants, and entertainment venues.

Smart Glasses

Offer features and services that customers need

Epson’s smart glasses deliver see-through images hands-free on a virtual big-screen, anytime and anywhere. We will seek to take advantage of these features to expand personal, service, and industrial applications.
We also plan to expand, upgrade, and improve the usability of models that can be connected to a PC or smartphone. At the same time, we have begun to sell our silicon OLED optical engine modules to spur development of applications for smart glasses.
Our smart glasses have transparent lenses, an advantage when it comes to flying drones and providing remote support. We will focus on killer applications for these types of uses to improve work efficiency and quality.

Contribution to SDGs

Projectors Supporting High-Quality Education

Relevant SDGs: 4.1、4.3 / Epson’s strengths: Big-screen images with ultra-short throw projectors, Interactive features for enhanced usability / Supports equal, high-quality education for all

Classrooms are one place where we can demonstrate the value of large projected images that are clearly visible even to students in the back. We are thus focusing our efforts on providing products and services for education. In 2006, we developed the world’s first*2 dust-proof projectors, for use in dusty and sandy regions. Epson is using ICT to enhance learning and improve the quality of education, and in so doing has earned a strong reputation in the education field by providing affordable projectors and models equipped with electronic blackboard functions.

*2 According to Epson research at the time

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