Epson's Innovation Mindset

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Compact, energy-saving and high-precision technologies

On Christmas night 1969 a revolutionary wristwatch was unveiled. The Seiko Quartz Astron 35SQ was the world's first quartz watch, a timepiece that was accurate to within 0.2 seconds per day, which, at that time, was considered ultra-accurate. This groundbreaking quartz watch was developed by Epson, which was at the time known as Suwa Seikosha.

The precision-machining technology that Epson nurtured and refined during the development of this quartz watch was later applied to products such as printers and electronic components. Over time they became what Epson calls its "compact, energy-saving, and high-precision technologies" technologies that shrink the dimensions of objects, reduce the amount of power required for operation, and incrementally improve precision and accuracy. These technologies are still the strengths that underpin Epson's product development and manufacturing.

Epson has continued to hone its compact, energy-saving, and high-precision technologies. Based on a strong desire to exceed customer expectations, the company has continued to create state-of-the-art products that provide value to people around the world. This desire to go beyond people's expectations is summed up in Epson's "Exceed Your Vision" corporate tagline.

It is this culture that, over the past six decades, has enabled Epson to come out with a multitude of advanced products that have provided consumers with new conveniences, thereby winning and solidifying consumer loyalty around the world.