Epson & Sports

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The Beginning

Epson has been sponsoring international sporting events for nearly 50 years.

Just as athletes work day in and day out to gradually hone and elevate their skills, Epson has always tried to scale new technological heights, and has grown as it has overcome the various technical barriers it has faced.

Epson first began sponsoring sports when, as a member of the Seiko Group, it was named the official timekeeper of the Tokyo Olympics. The company's mission: to measure and record times more accurately and faster than ever before.

Summoning the combined strength of the technologies then in its portfolio, Epson developed devices for this global sporting event that would lay the foundation for subsequent growth.

  • Compact, desktop quartz timer: The Seiko Crystal Chronometer QC-951 was a portable, low-power timer that provided outstanding accuracy.
  • Electronic recording system: The printing timer was a groundbreaking device that combined a time counter and a printing mechanism in a single assembly.

These two revolutionary devices not only enhanced the Seiko Group's reputation, they were also the catalyst for the development of the world's first compact, lightweight digital printer, the EP-101.

Subsequent Course of Events

Epson has sponsored all manner of sports, from track and field to soccer, cycling, golf, skiing, skating, and motor sports. Epson provides many types of support as a sponsor. In addition to monetary support, Epson also helps out by developing and furnishing equipment and by providing employees as event support personnel.

For the Winter Olympics in Lillehammer in 1994, Nagano in 1998, and Salt Lake City in 2002, Epson developed and provided new equipment. Moreover, Epson recruited volunteers from among its employees, trained them for a year at qualifying sporting events, and sent them to these Olympics to provide behind-the-scenes support.

In addition, from 1997 through 2009, Epson sponsored the International Association of Athletic Federations (IAAF) World Championships. Here, Epson helped convey the magic of track and field events to the world by developing and providing a Web-terminal equipped Commentator Information System (CIS) and an Epson Performance Evaluation System (EPE), a system that is capable of measuring distances based on video images.

The history of Epson's involvement in sports sponsorships is also the history of Epson, for Epson has always invoked a spirit of "creativity and challenge" and teamwork to develop new equipment that will deliver the agony and the ecstasy of sport to a global audience.


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