Trust-Based Management

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Realizing Our Management Philosophy


Masahiro Koyama
General Manager of
CSR and Risk Mgmt.
General Affairs Dept.

Last year, 2011, was a time of tremendous upheaval. In addition to the effects of the disasters in Japan and Thailand, an historically high yen, political unrest in the Middle East, and the European financial crisis made for stiff economic headwinds. While we responded to each of these events as best we could, we sometimes came up short. We will use the lessons learned to better fulfill our responsibilities to our customers in the future.

Before getting to work on the SE15 Mid-Range Business Plan (FY2012-14), we launched a program to reaffirm the meaning behind the Management Philosophy. As part of this program, Epson employees discussed how their jobs create value for customers and reaffirmed our social mission, which is to better ourselves and engage in and accomplish challenging and creative endeavors to provide products and services that surprise and delight our customers.

Practicing our corporate values so as to build trust and contribute to society through our business activities is our primary social responsibility. Principles of Corporate Behavior was created to help ensure that we do so continuously. We will maintain integrity by respecting the recommendations for socially responsible corporate conduct set forth in standards and guidelines such as ISO 26000 and OECD Guidelines for Multinational Enterprises, to continue to be an indispensable company that is trusted throughout the world.

Trust-Building Exercises