Environmental product development lifecycle

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  • Think/Design and Development
  • Choose/Materials Procurement
  • Create/Manufacturing Processes
  • Deliver/Logistics
  • Use/Product Environmental Information
  • Recycle&ReuseProduct Recycling

Design and Development


With focus placed on a product's entire life cycle, elements that form the foundation for an environmentally conscious product are incorporated during the product planning and design stages.

Basic product development policies

The environmental effects of a product during use (the environmental load throughout the product life cycle) are mostly determined at the planning and design stages. Environmental awareness and environmental initiatives in these stages are thus critical for the creation of eco products. At Epson, planning and design activities are governed by the three basic policies.

Life cycle

  • Energy-saving design
    The power consumed during use accounts for a large portion of a product's total environmental impact across its life cycle. We therefore set energy-conservation goals for each product and work to ensure steady progress.
  • Resource-saving
    During the design stage, efforts are also made to reduce impacts through product size and weight reductions, targets for the recyclable rate (from a product's design drawings, the calculated ratio of the mass determined to be recyclable) are established, and efforts are made to simplify the recycling of products after they have been used.
  • Elimination of harmful substances
    Epson standards specify substances that are prohibited from inclusion in products and substances whose inclusion must be controlled. Information on these substances is collected and managed in a database. This database is used to ensure safety in all processes, from design and procurement to mass production.

Commercialization of environmentally conscious product and evaluation tools

During the product planning stage, the product's environmental specifications are clarified, and the specifications from the design stage forward are converted into tangible form. The materialization of the environmental specifications is reviewed at each step of the product's commercialization before the item is finally sold as a product. Also, support for environmental labeling, which is implemented in the various countries and regions of the world, is handled in the product commercialization flow as an important element of the environmental specifications. Company standards and evaluation tools are developed in order to evaluate the creation of environmentally conscious products, and product commercialization is pushed forward based on operating standards that establish rules for application (Figure 1).

Figure 1. Commercialization of environmentally conscious product (Imaging Products Operations Division)
Figure 1. Commercialization of environmentally conscious product

Standards and evaluation tools

  1. Standards
    • Epson Quality Standard
      Includes internal standards for safety and environmental requirements that all Epson Group products and parts must meet in their design, production and procurement
    • Environmental protection design standard
      Guidelines for designers that specifically summarize the requirements for an environmentally conscious design, based on the three basic policies for product development (energy-saving design, resource-saving, and elimination of harmful substances)
    • Green purchasing standard for production materials
      Basic opinion on "Product Chemical Content Guarantees," and written standards covering specific criteria and application, for use when purchasing production materials
      Information on green purchasing standards for production materials can be found here.
  2. Evaluation tools
    • Product assessment
      Checklists and evaluation sheets for evaluating the feasibility of individual environmental specifications during the drawing stage and experimental manufacturing stage
    • Life cycle assessment (LCA)
      Tools for quantifying environmental impacts (global warming impacts) in a product's life cycle and for efficiently and accurately exposing areas whose design should be improved

Environmentally conscious products best practices

Better Products for a Better Future

At Epson, we know that planning for the future requires a strong commitment to the environment. That is why we strive to create innovative products that are reliable, recyclable, and energy efficient.
Better products that use fewer resources help ensure a better future for us all.

Read more

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