Epson and the Environment
Introduction of communications on environmental topics.
Eco-Pro Exhibition (Japan)
Epson exhibited at Eco-Pro 2016, Japan's largest environmental exhibition, held at Tokyo Big Sight in the beginning of December, 2016. Epson has exhibited at every Eco-Pro show since it began in 1999, making 2016 the 18th time the company had participated.
Our 2016 booth featured PaperLab, the world’s first*1 office papermaking system whose commercialization we had announced in Japan on November 30. We demonstrated how the PaperLab turns used office paper into new colored paper. Visitors got to see the very moment when Epson's unique Dry Fiber Technology turned used office paper into new colored one without water*2.
*1 PaperLab is the first office paper making system to use a dry process, per Epson research conducted in November 2016.
*2 A small amount of water is used to maintain a certain level of humidity inside the system
Forum to Promote the Attractiveness of the Shinshu Mountain Environment (Japan)
Building networks of conservation-minded groups, institutions, businesses, and individuals is a great way to conserve biodiversity. Networks are effective because they provide a means for people to share information.
Nagano Prefecture, where Epson's Head Office and many other facilities are located, hosted the Forum to Promote the Attractiveness of the Shinshu (Shinshu is the traditional name for Nagano) Mountain Environment in February 2015. Because Epson helped draft the prefecture's 2012 Nagano Prefecture Strategy for Biodiversity, the company joined the floor discussion entitled "Preserving Shinshu's Rich Natural Environment" at the forum. During the discussion, we pointed out that we understand that business activities hurt the ecosystem when resources are extracted as materials for products. Therefore, we noted that to conserve biodiversity, we need to run our business in a way that consumes fewer virgin resources. The forum concluded with a declaration to establish the Shinshu Biodiversity Network. Shinshu University, nature conservation groups, Nagano Prefecture, and others have been promoting this effort as one of the key projects of the Nagano Prefecture Strategy for Biodiversity. The forum is expected to help strengthen networks for biodiversity conservation and advance the preservation of rare plant and animal species and ecosystems in the prefecture.
Discussion on Environmental Communications (Japan)
In May 2015, Professor Junko Edahiro of the Faculty of Environmental Studies at Tokyo City University arranged a meeting between Epson representatives and 18 third-year environmental management science students to discuss corporate environmental communications.
The students, who were divided into six teams, prepared for the event by researching Epson's environmental communications and giving presentations about their findings. Next, after giving a presentation on the 40th anniversary of the Epson brand, Epson talked about its actions to reduce environmental impacts in line with a strategic policy entitled "Environmental Vision 2050." Epson also described the process used to establish the policy and the hopes for the environment that the policy represents. Following the presentations, the students and Epson employees gathered to discuss environmental communications. The students shared some insightful comments. One said that consumers are also going to have to change for enterprises to accelerate their environmental initiatives. Another was struck by how difficult it is to communicate environmental initiatives, while others said that they learned a lot simply by talking and listening.
Epson also had the students evaluate the environmental information on Epson's websites, including how easy the information is to find and understand. Epson also learned that the majority of students view web content on a PC when at home and on a smartphone when away from home, including at school. The event proved to be a good opportunity to think about how Epson can provide information in the future.
Community Dialog (Japan)
Seiko Epson and Epson Group companies in Japan organize events to exchange ideas with the local residents of the communities in which we operate for the purpose of cultivating a deeper understanding of our environmental initiatives and risk management system.
Environmental Communication Guidelines
Epson's Global Environmental Communication Guidelines, established in 2008, provides rules for environment-related communications. The guidelines are used throughout the Epson Group to help ensure that the information we release about our environmental programs and environmental performance is correct and easy to understand.