Epson's CSR

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What Is Epson's CSR?

Epson's Management Philosophy is the bedrock on which our businesses are run. Our mission is to build stakeholder trust as we grow and prosper with communities and to help create a better world. To this end, we strive to practice the values preached in the Management Philosophy, maintain legal and regulatory compliance, adhere to the highest standards for business ethics, and create value that exceeds the expectations of our customers. We consider any action designed to realize the Management Philosophy to be a CSR activity.

Management Philosophy

Codes of Conduct

Established in 2005 and applying to the entire Epson Group, "Principles of Corporate Behavior" spells out principles of conduct for realizing the Management Philosophy. "Epson Code of Conduct," established in 2006 and based on these principles, describes the conduct required of all Epson employees. We revised the code in 2009 and again in 2013 to instill greater consciousness.

The graphic below illustrates the nine core principles that form the foundations of corporate activities for realizing the Management Philosophy.

CSR Initiatives at Epson


The "Epson Code of Conduct," "Principles
of Corporate Behavior,"and "Interpreting
the Management Philosophy"


Principles of Corporate Behavior

Realizing Our Management Philosophy


Kenji Kubota
Senior Managing Director

Epson aims to be an indispensable company for customers and society by realizing our Management Philosophy. To do so we must earn the trust of our stakeholders, most notably our customers, and contribute to the betterment of society. As a member of society, we seek to fulfill our roles and responsibilities as a corporation citizen to build a healthy society. We pledge in our Management Philosophy to be a "progressive company" that contributes to the wellbeing and advancement of society, so actions to realize the Management Philosophy are themselves CSR activities.

Solid corporate governance and ethical conduct are essential for achieving the Updated SE15 Mid-Range Business Plan and, by extension, Epson's Management Philosophy. As part of our governance efforts, we began in 2010 to better define the respective roles and functions of the Head Office, operations divisions, and Group companies in an effort to strengthen group governance. In 2012 we further solidified the integrity of corporate governance by appointing an outside director. Then, in March of 2013, we established an internal Compliance Office to further enhance compliance and risk management. The Compliance Office's mission is to build and maintain stakeholder trust by reminding executives and employees of their legal and ethical obligations and forestalling potential violations.

Meanwhile, the conduct of executives and employees must conform to legal, ethical, and societal requirements and be aligned with the Management Philosophy. For this reason we have implemented ongoing programs to educate executives and employees about compliance issues. For example, in 2011, we created a pamphlet titled "Interpreting the Management Philosophy." Distributed to Epson personnel worldwide, the pamphlet serves to build understanding of the Management Philosophy, to get individuals to think about what kind of customer value their work yields, and to guide them toward action that adds value.

The pursuit of the Management Philosophy has no end. That is because customer and societal expectations not only differ by region but also continuously change over time. We remain committed to making Epson an indispensable company for all of our customers and other stakeholders through sincere and unstinting efforts to contribute to the well-being of society.

Programs to Instill the Management Philosophy

CSR Month

October is CSR Month at Seiko Epson, a time for reflecting on the kind of conduct for realizing the Management Philosophy. The theme for 2012 was "Wedding your work to the Management Philosophy and practicing conduct that earns trust." During the month, all personnel throughout the Epson Group in Japan were instructed to (1) analyze the Management Philosophy and identify concrete actions that embody it; and (2) discuss risks within the places based on the reading of the Epson Code of Conduct.

A survey was conducted after CSR Month ended to determine the extent to which these activities were carried out, the degree to which the Management Philosophy is understood, the nature of actions taken on the workplace level, and the content of discussions. The survey was also used to find out about any compliance concerns and gather opinions and suggestions about the activities. The results were shared with employees. The survey showed a participation rate exceeding 90%. For a large majority of employees the events served as a meaningful reminder of the importance of the Management Philosophy.

Instilling the Management Philosophy in Greater China

In 2012 training seminars were held as part of a program to instill knowledge and awareness of the Management Philosophy using the pamphlet "Interpreting the Management Philosophy," with most of the participants for sales companies in China, Hong Kong, and Taiwan. A total of 629 employees participated in the seminars, from Epson (China) Co., Ltd. (ECC), Epson (Beijing) Technology Service Co., Ltd. (EBTS), Epson Hong Kong Ltd. (EHK), and Epson Taiwan Technology & Trading Ltd. (ETT).

At the seminars, ECC President Kiyofumi Koike explained why we need to study the Management Philosophy at this point in time, and each department and individual created and announced a declaration of conduct based on the Management Philosophy. As a team building exercise, the participants broke up into teams and created their own logos and slogans for putting the declarations into practice, later presenting them to the group.

Epson also offers an online course in the Management Philosophy to help employees see the links between the Management Philosophy and their own jobs.


Discussing the team's declaration


Creating a logo and slogan